Staying relevant and sustainable is key to the survival of museums and businesses alike. In this fast-changing climate of growing demands and increasing competition, museums and businesses are faced with the challenges to rethink creative ways to promote heritage to appeal to their audiences.

The 2010 conference featured museum leaders and distinguished entrepreneurs who have walked the path and emerged successful, revolutionising the industry.
Find out why these are exciting times to take the plunge into the heritage business.

Following the success of the inaugural Business of Heritage Conference in 2008, the National Heritage Board is proud to present this much-anticipated Conference on 16 September 2009. Come! Be inspired and learn from a panel of international and local experts:

• LEARN of the latest developments from Directors of world-renowned museums in France
• GAIN insights into the new business opportunities in the heritage sector
• HEAR what the marketing guru has to say about key principles and strategies to creating  new exciting businesses in the heritage industry and rejuvenating your current businesses
• BE INSPIRED by the success story of a home-grown international heritage brand.

> 2009 Conference pictures

The inaugural Business of Heritage conference was held in 2008 at the National Museum of Singapore. This conference attracted an overwhelming and sold-out response of over 250 participants ranging from curators, private collectors, conservators, content creators and other business-oriented players keen to enter the heritage industry.
Participants were treated to a 7-session conference which provided a myriad of insights on the growth, development and potential of the heritage eco-system at which the key-note speaker was Dr. Seddon Bennington, Chief Executive Officer, Museum of New Zealand, Te Papa Tongarewa.

The inaugural conference also saw the launch of the Heritage Industry Incentive Programme (Hi2P) – a financial assistance scheme targeted at helping develop innovative heritage products and services from the private sector.
Next year’s conference promises to be bigger and better!

“It was an eye-opening event to hear from the various presenters on how they have fulfilled their desire to retain heritage for the next generation, be it from personal or from their corporation's perspectives. The Hi2P fund is such a cool scheme by the Board to promote cultural heritage.”
Joanna Wong, Vice President, Brand Management and & Corporate Communications
Eu Yan Sang International Ltd

> 2008 Conference pictures